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Shanghai Issues Opinions on IPR Protection by E-commerce Platforms/上海市部署电商平台知识产权保护工作

In order to improve e-commerce platforms’ ability to prevent intellectual property risks and resolve disputes, three departments in Shanghai, including the Bureau of Intellectual Property, recently issued the Opinions on the Protection of Intellectual Property Rights by Shanghai’s E-commerce Platforms (Trial).
According to the document, e-commerce platform operators shall establish and improve the user access management system, inform merchants that they must not sell goods or provide services that infringe other parties’ intellectual property rights, and prohibit publishing goods and service information that infringe other parties’ intellectual property rights.
The document specified that if a merchant is named as “flagship store”, “brand store” or “franchise store”, the e-commerce platform operator should require the merchant to provide certificates.

上海市部署电商平台知识产权保护工作

为提升电商平台知识产权风险防范和纠纷处理能力,近日,上海市知产局等三部门联合发布《上海市电子商务知识产权保护工作若干意见(试行)》。

《意见》提出,电子商务平台经营者应当建立完善平台用户准入管理制度,在用户准入协议中明确并告知平台内经营者不得销售侵犯他人知识产权的商品或者提供侵犯他人知识产权的服务,禁止发布侵犯他人知识产权的商品和服务信息。

《意见》明确,对平台内店铺类型标注为“旗舰店”“品牌店”“专营店”等字样的经营者,电子商务平台经营者应当要求其提供并审核相关权利证明。

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